Amazon Account Management Case Study
Bee Neat Home Products - Amazon U.S.
Creating a Sustainable Business
Model at Amazon Overview
125% rise in customer profit over the course of a year.
Increased Sales by 300% within 8 months
Why Did the Store Underperform Before Clicktimum?
Wrong Focus On Advertising
Focusing too much on short-term performance and frequently shifting PPC bids & budgets
Cannibalization
Using ad spend for wrong targetings
No Keyword Tracking
Failure to discover the most effective keywords and track their performance
Invisible on Top of Search
Competitors were dominating the first page
Poor Inventory Management
Late shipment planning was causing out of stock issue
Weak SEO
Listing were built with weak SEO
Lack of Post Management
shared before
Missing Listing Images
Listing images were poorly organized, and some were missing.
Poor storefront & Content
The storefront desing and structure were lacking.
Fixing the Weak SEO and Listings
Thorough analysis using Helium 10 and Data Dive, we identified the keywords we needed to use. We selected the competitors’ strongest keywords (not brand-related) with Data Dive and explored both long-tail and short-tail keywords with Helium 10.
We Have Made the Following Updates
Bullet points were too long and stuffed with repetitive keywords, so we have shortened them to deliver a clear message to visitors using stronger keywords.
Titles were optimized with keywords that have the highest search volume and lower competition, following the correct SEO title structure of (Brand Name) + (Product Name) + (Material or Key Feature & Product Type) + (Size) + (Color) + (Packaging/Quantity).
Descriptions were rewritten with a smooth and clear structure, using mid-level search volume keywords (compared to those in titles and bullet points).
Backend keywords were restructured according to Amazon’s suggestions (no repetition, no plurals, no articles, no prepositions, no punctuation) to ensure they are easily recognized by the A9 algorithm and matched with relevant searches.
Images: The listing images were poorly organized. We have created the missing infomrational images, 360-degree images, lifestyle images, and organized them.
Fixing the Weak SEO and Listings: Examples
Product Images
Product Listing
Storefront Update
Storefront Update
Posts had dramitacally affected
the brands sales as well:
Adressing the Wrong
Focus On Advertising
Instead of creating short-term plans for our customer, we developed a strategy that would provide sustainable profit. We found the omst suitable products that would maximize sales volume by examining the performance of the products in the current season. We also dominated the first page by increasing our market share in these products and brought our brand awareness to the highest level.
Results
In 2022, we increased our sales volume by 1.5 times and maximized brand awareness by dominating the market share.
Results
We minimized cannibalization and created a healthier advertising structure with keyword tracking.
