Amazon is one of the world’s largest e-commerce platforms, with millions of active customers and a vast array of products available. Whether you’re a buyer or seller, there are some key things you should know about Amazon to get the most out of the platform.
Here are seven things you should know about Amazon:
Amazon Prime
Amazon Prime is a subscription service that offers members free and fast shipping on millions of items, as well as access to exclusive deals, movies, TV shows, music, and more. Prime members also receive unlimited photo storage and early access to select Lightning Deals.
Amazon Marketplace
The Amazon Marketplace is a platform for third-party sellers to sell their products directly to customers. Sellers can list their products on Amazon and use Amazon’s fulfillment services to handle shipping, customer service, and returns. Amazon charges sellers a referral fee for each sale, which varies by category.
Amazon FBA
Fulfillment by Amazon (FBA) is a service that allows sellers to store their products in Amazon’s warehouses and use Amazon’s fulfillment services to handle shipping, customer service, and returns. This makes it easier for sellers to scale their business and focus on other aspects of their business. Amazon charges fees for FBA services, including storage and fulfillment fees.
Amazon Advertising
Amazon Advertising is a platform for sellers to create and manage ads on Amazon. Sellers can use Amazon Advertising to promote their products, increase visibility, and drive sales. Amazon offers various ad formats, including sponsored products, sponsored brands, and sponsored display ads.
Amazon Reviews
Amazon reviews are a crucial factor in driving sales on the platform. Buyers can leave reviews and ratings for products they have purchased on Amazon. Positive reviews and ratings can increase a product’s visibility and credibility, while negative reviews can hurt sales and reputation. Sellers can use tools like FeedbackFive and FeedbackWhiz to manage and respond to reviews.
Amazon SEO
Amazon has its own search engine, and optimizing product listings for Amazon’s search engine is crucial for increasing visibility and driving sales. Amazon SEO involves optimizing product titles, descriptions, bullet points, images, and other factors to increase the likelihood of appearing in relevant search results.
Amazon Brand Registry
The Amazon Brand Registry is a program for brand owners to register and protect their intellectual property on Amazon. Brand owners can use the Brand Registry to manage their product listings, control their brand content, and access tools for detecting and reporting counterfeit products. The Brand Registry also offers additional features, such as Enhanced Brand Content and Brand Analytics.
In conclusion, Amazon is a vast platform with many features and tools that can benefit both buyers and sellers. By understanding these seven things about Amazon, you can maximize your experience and get the most out of the platform.
