Creating a product listing is one of the most crucial steps for starting to sell on Amazon. A well-prepared listing not only attracts customers but also improves your product’s visibility. Here’s a step step guide to help you get started:
1. Prepare Your Information
Before you create a listing, gather the following:
- Product Details: Product name, description, technical specifications, and images.
- Barcode (UPC, EAN, or ISBN): Every product on Amazon requires a unique barcode.
- Category Selection: Decide which category your product belongs to. Proper categorization improves your product’s discoverability.
- Keyword Research: You can use tools like Helium 10 to find out which keywords are being searched by customers.
2. Log In to Amazon Seller Central
- Go to the Inventory tab.
- Click on Add a Product to start creating your listing.
- Enter keywords related to the product you want to list and click the submit button.
- If your product is not already sold on Amazon, click the “Create a new listing” button.
3. Enter Product Details
Amazon provides a form to guide you. Here’s how to fill in the key fields:
- Product Title:
Make the title descriptive and include relevant keywords. - Images:
Upload 6-7 high quality images showing the product from different angles. Use a white background for professional shots and add lifestyle photos to demonstrate usage. - Bullet Points:
Highlight the product’s key features and benefits clearly and concisely.- Example:
- Durable material ensures long-lasting use.
- Lightweight design for easy portability.
- Example:
- Product Description:
Write a detailed description covering the product’s technical details, features, and usage scenarios. Use simple language that resonates with your target audience.
4. Set Pricing and Stock Levels
- Pricing: Analyze competitor prices to determine a competitive price range.
- Stock Information: Add your stock quantity. Make sure to track your inventory regularly to avoid running out of stock.
5. Choose a Fulfillment Method
Amazon offers two primary fulfillment options:
- FBA (Fulfilled by Amazon): Amazon stores, packs, and ships your products.
- FBM (Fulfilled by Merchant): You manage storage and shipping.
If you’re just starting, FBA is often the better option as it includes Prime eligibility, which attracts more customers.
6. Review and Publish
Double check all the details you’ve entered before publishing your listing. Look out for typos, missing information, or errors in images. Once everything is in place, click Publish to make your product live.
