Selling on Amazon has become increasingly popular among entrepreneurs and small business owners. With millions of customers and a wide range of products, Amazon offers a great opportunity to reach a large audience and grow your business. However, getting started on the platform can be overwhelming, especially for those new to e-commerce. That’s why it’s important to understand key terms and concepts related to selling on Amazon. In this blog post, we’ll explore 12 important terms that every Amazon seller should know to succeed on the platform.
Amazon Marketplace
The Amazon Marketplace is an e-commerce platform where third-party sellers can list their products for sale to Amazon’s customers.
Amazon Seller Central
Amazon Seller Central is a platform where sellers can manage their Amazon Marketplace account, including listing products, managing orders, and tracking sales.
ASIN
An Amazon Standard Identification Number (ASIN) is a unique identifier assigned by Amazon to each product sold on the platform.
FBA
Fulfillment by Amazon (FBA) is a service that allows sellers to store their products in Amazon’s warehouses and use Amazon’s fulfillment services to handle shipping, customer service, and returns.
Buy Box
The Buy Box is the box on a product detail page where customers can add the item to their cart or purchase it directly. Winning the Buy Box is crucial for driving sales on Amazon.
Seller Feedback
Seller Feedback is a rating system where buyers can rate their experience with a seller. Positive feedback can increase a seller’s visibility and credibility, while negative feedback can harm their reputation.
Sponsored Products
Sponsored Products is an advertising format on Amazon that allows sellers to promote their products in search results and on product detail pages.
Amazon Prime
Amazon Prime is a subscription service that offers members free and fast shipping on millions of items, as well as access to exclusive deals, movies, TV shows, music, and more.
A+ Content
A+ Content, formerly known as Enhanced Brand Content, is a feature that allows brand owners to add rich media, such as images and videos, to their product detail pages.
Amazon Brand Registry
The Amazon Brand Registry is a program for brand owners to register and protect their intellectual property on Amazon. Brand owners can use the Brand Registry to manage their product listings, control their brand content, and access tools for detecting and reporting counterfeit products.
Sales Rank
Sales Rank is a metric that shows how well a product is selling compared to other products in the same category.
SKU
A Stock Keeping Unit (SKU) is a unique identifier assigned by sellers to each product they sell on Amazon. SKUs help sellers track inventory and manage orders.
In conclusion, these 12 terms are essential for anyone selling on Amazon. Understanding them can help sellers navigate the platform, optimize their listings, and drive sales. By familiarizing yourself with these terms, you can increase your chances of success on Amazon.
