One of the key aspects of being a successful seller on Amazon is regularly monitoring your Account Health section. However, many sellers either overlook its importance or don’t fully understand how to use it effectively. In this blog, we’ll explore what Account Health is, what you can access through it, and how to manage it efficiently.
What is Account Health?
Account Health is a tool Amazon provides to measure and evaluate your store’s overall performance. It summarizes your compliance with Amazon’s policies and your performance in terms of customer satisfaction. This report is essential to identify risks that could lead to account suspension and take action in advance.
The Account Health Report is divided into three main categories:
- Performance Metrics: Covers issues like order errors, delivery problems, and customer satisfaction.
- Policy Compliance: Assesses whether you’re following Amazon’s selling policies.
- Product Compliance: Ensures the products you sell meet Amazon’s standards.
What Can You Access in the Account Health Section?
When you access the Account Health section, you’ll find several important metrics and insights. Here are the main components:
1. Order Performance Metrics
This section evaluates whether your orders are processed and delivered correctly and on time. Key metrics include:
- Late Shipment Rate: The percentage of orders delivered after the promised timeframe.
- Cancellation Rate: The percentage of orders canceled by the seller.
- Order Defect Rate (ODR): Measures negative feedback and order issues.
2. Policy Compliance
This part tracks how well your store aligns with Amazon’s selling policies, such as:
- Copyright violations
- Selling prohibited products
- Misleading product descriptions
If there are any violations, this section provides detailed information and suggested actions for resolution.
3. Product Compliance Issues
This section evaluates the compliance of your products with Amazon’s standards, including:
- Selling restricted items
- Incomplete or inaccurate product descriptions
- Customer complaints
4. Support Requests and Appeals
If your store encounters any issues, Amazon offers support through this section. For account suspensions, you can file an appeal and communicate with Amazon to resolve the problem.
How to Maintain a Healthy Account Health?
To keep your Account Health in good standing, follow these tips:
- Ship Orders on Time: Focus on meeting delivery deadlines to improve customer satisfaction.
- Keep Product Listings Accurate: Avoid incomplete, misleading, or incorrect product information.
- Address Customer Complaints Quickly: Respond promptly to resolve any issues or complaints.
- Avoid Policy Violations: Regularly review Amazon’s policies and stay updated on any changes.
