In recent years, many Amazon users have complained that the product they type into the search bar doesn’t appear exactly as expected. One of the main reasons for this is that Amazon’s search algorithm now prioritizes sales volume and sellers who pay for advertising. This often pushes genuinely high-quality and relevant products further down the results. Additionally, the rapid increase in third-party sellers makes it easier for low-quality or even irrelevant items to appear at the top of search listings.
Another issue is misleading product titles and spam keywords. Some sellers overload their product titles with excessive keywords. As a result, when you search for “laptop stand,” you might see unrelated kitchen gadgets or phone accessories. The decreasing reliability of user reviews and the presence of fake ratings also make finding the right product more complicated.
So, what’s the solution? First, it’s crucial to use filters effectively when searching on Amazon. Filtering by delivery time, seller type (“Sold by Amazon”), price range, and customer rating can eliminate unnecessary results. Additionally, quickly scanning product descriptions and checking real customer photos can help you spot fake reviews. As an alternative, you can first search for a specific product on Google using “[product name site:amazon.com],” which can help you bypass spam results within Amazon.
